About Us

About Nrsen

Empowering High – Quality Brands to Establish a Meaningful Presence in the Saudi Market.
Nrsen creates a dynamic space between new and traditional retailing practices where world- class brands can truly shine in Saudi Arabia.
We work with a collection of carefully selected brands that provides new and innovative way to skincare. We are looking at science- based brands that use the finest ingredients, effective formulations, and are recommended by dermatologists. We support and work with the emerging trendsetters, storytellers and the icons-to-be, to navigate and thrive in the Middle East’s largest market, the Saudi market.
Since 1999, Nrsen has continued to deliver on its promise to be the strategic partner of choice representing valued brands to the Saudi consumer. Our unique capabilities goes beyond being a traditional wholesaler or distributor, earned us the trust of respectable brands now more than ever.

With our diverse network of employees and offices in Riyadh, Jeddah, Dubai, Cairo and Seoul, Nrsen has built a global ecosystem of operational, financial, technological, and marketing expertise. Our experienced team of sales, marketers, pharmacists, and operation professionals are dedicated to identifying and delivering the unique stories and values of our partnering brands wishing to penetrate the local market.. And with our deep relations with retailers across KSA we establish comprehensive distribution channels, featuring our selections in major ecommerce platforms, leading pharmacy chains and local distributers as well. Our core capability is to provide end-to-end support throughout the market entry process.

Our Vision

To establish enduring partnerships with promising skincare brands coming to Saudi Arabia.

To support our partnering brands and local sales channels’ mutual success, while consistently delivering competitive quality and value to our end consumers.

Our Mission

To redefine the boundaries of wholesale and distribution through specialized marketing strategies, efficient supply chain management, effective distribution, and marketplace vision.

To build and maintain a comprehensive ecosystem that meets the needs of all stakeholders and ensures their maximum satisfaction.

EXPERIENCE

+25 Years of Cosmetics Market Experience

Unveiling the Future: What’s in Store

• To finalize our exclusive agency agreements with four more emerging brands from South Korea by the end of 2023. To repeat the success we have with our partnering brands using our own mix of distribution and marketing strategy.
• To take Some By Mi, our flagship partnering brand, into a new strategic direction, aligning our business goals with an innovative new product line, marketing strategy and refined positioning.
• To maintain and expand our distribution network. To collaborate with our customers, the retailers modern and traditional, and to help them achieve their sale targets in regards to our brands.
• To grow our e-commerce platform, Serfel.com, as the ultimate sanctuary for global brands, creating a trusted destination where consumers can rely on exceptional value and competitive pricing. In parallel, Serfel would serve as a platform to introduce conservative consumers to our selection of emerging brands coming from Korea and USA.

Our Values

Inetegrity

Transparency, honesty, and accountability shape the foundation of our interactions with partners, distributors, employees, and customers. We also strictly adhere to legal and regulatory requirements, ensuring compliance and fairness as well as our own code of ethics.

Competitive Quality & Value

Through continuous innovation, careful selection, efficient processes, and strategic pricing, we aim to deliver exceptional products and services that exceed expectations, ensuring the highest level of quality in every aspect of the shopping experience.

Innovation

Forecasting market trends is crucial to our success. Our dedicated team monitors and analyzes emerging trends by leveraging cutting-edge technologies and data-driven methodologies to identify future opportunities and anticipate market shifts.

Customer - Focus

Delivering exceptional customer experiences is our end goal. By providing personalized solutions, prompt support, and ongoing engagement we build strong, long-lasting relationships that foster loyalty and drive mutual growth.

Dedication to science

By prioritizing scientific integrity, we strive to deliver reliable, effective, and safe solutions to our customers. Our commitment to science-based products ensures that our customers can trust the quality, efficacy, and credibility of our brands' selection

Collaborative Teamwork

Great achievements are the result of collective efforts and diverse perspectives coming together. We foster a culture of collaboration, where every team member's input is valued and leveraged. That way we are able to tackle complex challenges and deliver exceptional results

Opportunity

Brand Attractive Position: Some By Mi offers userfriendly routines designed to guide consumers through challenging skincare conditions, eliminating the guesswork and aligning directly with our Saudi market lifestyle preference.

White Space Leverage:
Prior to our partnership, the brand was exclusively available through a single online store (iherb), combined with significant lack of relevant Google results in Arabic.

Capitalizing on our Established Network:
Relationships forged years prior to signing with Some By Mi made it easier for our team to access a vast customer base and sales channels through local distributors, online platforms and major pharmacy chains.

Shaping and Controlling the Online Conversation:
We built our online presence through content- driven marketing and influencer collaborations, generating extensive Arabic library served to cultivate loyal following.

Entry Strategy
Penetration

Nrsen has successfully established a substantial presence for Some By Mi across nearly all major online platforms and prominent pharmacy chains in the market, available through +500 sales point and +45 euthenics online stores in the local market.

Through Nrsen, Some By Mi in Saudi Arabia has maintain average of +3M monthly organic reach by influencer’s’ content on Instagram and +10M on TikTok & Snapchat. Our strong SEO (Search Engine Optimization) strategy has also played a major role in connecting our target customers with the precise solutions the brand offers.

Opportunity

  • Brand Attractive Position: Some By Mi offers user friendly routines designed to guide consumers through challenging skincare conditions, eliminating the guesswork and aligning directly with our Saudi market lifestyle preference.
  • White Space Leverage:
    Prior to our partnership, the brand was exclusively available through a single online store (iherb), combined with significant lack of relevant Google results in Arabic.

Entry Strategy

  • Capitalizing on our Established Network:
    Relationships forged years prior to signing with Some By Mi made it easier for our team to access a vast customer base and sales channels through local distributors, online platforms and major pharmacy chains.

  • Shaping and Controlling the Online Conversation:
    We built our online presence through content- driven marketing and influencer collaborations, generating extensive Arabic library served to cultivate loyal following.

Penetration

  • Nrsen has successfully established a substantial presence for Some By Mi across nearly all major online platforms and prominent pharmacy chains in the market, available through +500 sales point and +45 euthenics online stores in the local market.

    Through Nrsen, Some By Mi in Saudi Arabia has maintain average of +3M monthly organic reach by influencer’s’ content on Instagram and +10M on TikTok & Snapchat. Our strong SEO (Search Engine Optimization) strategy has also played a major role in connecting our target customers with the precise solutions the brand offers.